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By: Susan Poirier

Most professional women find that managing a career and home can be an emotional endeavor. As women, we want to achieve our goals, financial stability, and independence, while still being a parent and superhero" to our children. Our parental role is a 24/7 job, that we love so much and have chosen to dedicate our lives too, but with the added career demands and responsibilities, our time with and for our children is diminishing.


Women often feel that their lives are in a constant turmoil, a juggling act of multiple responsibilities -work, meetings, business trips, all on top of managing the daily routines of life and home. The woman's roles can range from coach, chauffeur, tutor, doctor, maid, chef, gardener, stylist, social planner, disciplinarian, breadwinner, pet caregiver, personal shopper, counselor, accountant, mediator, and confidant. According to a CareerBuilder.com survey, one third of working moms reported they are unhappy with their work/life balance and 33% said they always or often work weekends.


By 2008, women will comprise 48% of the labor force, yet they will continue to have the primary responsibilities for home and family life. In the Career Mom's 2005 Survey, 44% of women admit they were preoccupied with work while at home. Four in ten moms said they missed an important event in their child's life due to work.


YAHOO Inc & Starcom MediaVest Report:

- 47% of working women use their personal internet connection to conduct work during non-working hours.

- More than of working women admit they performed non-working tasks during working hours using company technology

The internet has become a serious necessity for women to help balance their personal and business lives. As working hours increase, more women are suffering from, "frantic life syndrome".

- 1/3 of working women are being forced to the point of exhaustion to achieve work/life balance. Good Housekeeping Magazine Survey

- 33% of women feel stressed when they arrive at work because of hectic mornings

- 17% said working through lunch hour left them feeling dizzy and sick

The United Nations Labour Agency study found that "working hours across the industrialized world are becoming increasingly unpredictable due to a growing 24-hour-a-day 7-day-a-week economy, creating worker-employer tensions and requiring new policies to counter the risk this poses to the "work-life" balance.

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